SEO Content Lead Generation for Start-Up Growth
Companies struggling to see growth and reach profitability can make that soar. It may not take nearly the overhead expense you think.
(Source: Content Writing Jobs)
The right tools in skilled hands can quickly turn around a large business.
That is what turned around sales at Brighter Brain that more than doubled the company size in 3 years with so much profit that it was “cashed out”.
This is how it all went down.
Brighter Brain Technology Outsourcing
The company was in the business of technology training and outsourcing. Revenue came from placing the contractors in external contract positions.
The Company Was Looking for a Technical Writer, but What They Needed Was an SEO
This was heavy technical writing, given their market.
They didn’t seem to know what was needed or what work was involved at the time.
They just needed someone with a tech background, a writing background, and many different skill sets.
The Company Got More than it Bargained for
A new systems approach to processes put everything in place - it was running like a machine in no time.
That freed up resources so they could produce more.
The research and SEO strategy immediately turned around the stagnancy bringing in viable leads and turning them into sales.
Problems the Company Was Experiencing
Source: Creative Alchemy
The Solutions that Turned it all Around
The company situation was complex, with multiple technical divisions and a fast-paced, chaotic environment.
The situation required learning multiple technologies fluently on the fly.
It required investigating issues with little information. And working with very few and limited resources.
At the time, technical resumes posted online were responsible for lead generation and search visibility.
These were not just resumes; they were highly technical content marketing pieces used to sell services in each technology.
The company relied entirely on inbound sales, not promoting the company at all.
Source: Creative Alchemy
The Method: Revise and Optimize
Correcting the course involved a significant amount of time and effort in research.
There was company research, technology research, keyword research, competitive research, and market research.
The plan consisted of four phases.
- 1Gather information
- 2Create strategies
- 3Create implementation plans
- 4Get buy-in and train people on processes and procedures.
The plans addressed visibility and SERP rank, audience targeting, and positioning.
Source: Creative Alchemy: 1785 The Exchange SE, Atlanta, GA 30339
That first campaign got results immediately, and within two weeks, there was not one Exchange engineer on bench.
Implemented the next technology turnaround.
Implemented each technology turnaround one after the other.I moved on to the next most critical technology and turned it around the same way.
Each technology showed immediate results.
The Growth: Technologies, Training Classes, New Facilities, Exploded Placements
When I started, there were 4 tech departments, each a different specialty.
4 training classes were going on at any time, with new classes every 8 weeks. The class size was around 6 people per class.
The company added another technology within a year - then another and another. They also ramped up the training schedule with more new hires trained, more classes each month, and classes that became larger and larger. Each tech department grew with more SMEs, trainers, and managers.
The Details: Sales Cycle Turnaround Time, Accurate Target Marketing, and Positioning
Within three years, the company had 7 profitable tech departments, bought a building for additional space, and placed more than 100 a month - up from 15-20 at the start.
Bonuses for the Company that Contributed Directly to Sales
Additional services ensured sales and profits by coaching contractors on communication and presentation. This helped sell the services and helped them perform better on-project with stakeholders, executives, and team leads.