SEO Content Lead Generation for Start-Up Growth
SEO Content Marketing is more than a tool for brand awareness and lead generation. It’s an arsenal of power for transforming a dream into a reality.
Companies struggling to see growth and reach profitability can make that soar. It may not take nearly the overhead expense you think.
(Source: Content Writing Jobs)
The right tools in skilled hands can quickly turn around a large business.
With strategic placement of content, you can accelerate content marketing performance.
That is what turned around sales at Brighter Brain that more than doubled the company size in 3 years with so much profit that it was “cashed out”.
This is how it all went down.
Photo by Mimi Thian on Unsplash
Brighter Brain Technology Outsourcing
The company was in the business of technology training and outsourcing. Revenue came from placing the contractors in external contract positions.
The Company Was Looking for a Technical Writer, but What They Needed Was an SEO
This was heavy technical writing, given their market.
It was also heavy SEO research, marketing strategy, keyword strategy, and more.
They didn’t seem to know what was needed or what work was involved at the time.
They just needed someone with a tech background, a writing background, and many different skill sets.
The Company Got More than it Bargained for
A new systems approach to processes put everything in place - it was running like a machine in no time.
That freed up resources so they could produce more.
The research and SEO strategy immediately turned around the stagnancy bringing in viable leads and turning them into sales.
The Solutions that Turned it all Around
The company situation was complex, with multiple technical divisions and a fast-paced, chaotic environment.
The Situation
The situation required learning multiple technologies fluently on the fly.
It required investigating issues with little information. And working with very few and limited resources.
At the time, technical resumes posted online were responsible for lead generation and search visibility.
These were not just resumes; they were highly technical content marketing pieces used to sell services in each technology.
This content had to rank on Google search and job board searches.
The company relied entirely on inbound sales, not promoting the company at all.
Source: Creative Alchemy
The Method: Revise and Optimize
Correcting the course involved a significant amount of time and effort in research.
There was company research, technology research, keyword research, competitive research, and market research.
The Plan
The plan consisted of four phases.
- 1Gather information
- 2Create strategies
- 3Create implementation plans
- 4Get buy-in and train people on processes and procedures.
The plans addressed visibility and SERP rank, audience targeting, and positioning.
Source: Creative Alchemy: 1785 The Exchange SE, Atlanta, GA 30339
The Results
That first campaign got results immediately, and within two weeks, there was not one Exchange engineer on bench.
Implemented the next technology turnaround.
Implemented each technology turnaround one after the other.I moved on to the next most critical technology and turned it around the same way.
Each technology showed immediate results.
Photo by Isaac Smith on Unsplash
The Growth: Technologies, Training Classes, New Facilities, Exploded Placements
When I started, there were 4 tech departments, each a different specialty.
4 training classes were going on at any time, with new classes every 8 weeks. The class size was around 6 people per class.
The company added another technology within a year - then another and another. They also ramped up the training schedule with more new hires trained, more classes each month, and classes that became larger and larger. Each tech department grew with more SMEs, trainers, and managers.
SEO lead gen with positioning and audience targeting reduced sales cycle drastically.
Photo by Austin Distel on Unsplash
The Details: Sales Cycle Turnaround Time, Accurate Target Marketing, and Positioning
Photo by Giu Vicente on Unsplash
Within three years, the company had 7 profitable tech departments, bought a building for additional space, and placed more than 100 a month - up from 15-20 at the start.
Bonuses for the Company that Contributed Directly to Sales
contact Me
Send me a message .. or schedule an introductory Zoom meeting.
6595 Roswell Rd, Suite G, Atlanta, Georgia, 30328, USA
muse@creativealchemy.online
