SEO Content Marketing Strategy is a comprehensive service designed to provide you with topical map for your website, blog, and other content marketing such as email, social media, video, and podcast.

The Content Calendar

The strategy results in a content planner that consists of main topics and subtopics organized by categories. The content plan will give you direction and priority to eliminate confusion.

Benefits of SEO Content Marketing Strategy

You’ll know where to start, and the order to proceed in your content creation.
You’ll know the content types and structure you need to create to compete successfully.
You’ll be able to search optimize all content, so you get visibility.
You’ll know that you are creating content on the right topics and keywords for your business.

SEO Content Marketing Strategy Includes

Discovery. The process involves a discovery session to gather information on your business and marketing objectives, current status, obstacles, and advantages,
Keyword Research. SEO Keyword Research & Strategy is the basis for the content strategy.

Deliverables

The SEO Content Marketing Strategy & Plan is a table of theme, categories, topics, and subtopics.
The SEO Keyword Strategy & Plan is a guide showing target keyword, keyword variables, secondary keywords and tertiary or contextual keywords.

Content Audit

The SEO Content Audit includes an inventory of your content on-site and off-site including media. Each piece is evaluated based on necessary boxes it checks.
You receive a report of the content needs, the content that meets those needs, what needs to be retired, replaced, and added.
The content audit process includes evaluating what search identifies as keywords, vs the keywords you are targeting and need to target based on your competitors.

SEO Keyword Research

SEO Keyword Research is fundamental to any content strategy and every piece of content.
Keywords that align with the brand, niche, position, product or service are evaluated.
Keyword strategy is based on business goals such as traffic, brand awareness, leads, and conversion.
Keyword research takes into account such things a relevance to target audience, monthly search volume, social media engagement, difficulty, and competition.
Deliverables: You are provided a concise 1-page Keyword Profile. This is your keyword strategy and a guide to follow.

SEO Competitive Analysis

The SEO Competitive Analysis is a foundational component of any strategy or plan. A competitive analysis should be done for the business and website overall.
A competitive analysis should be done for every piece of content on your website. Your potential customers will be evaluating your content against that of your competitors. You need to stay a step ahead.

Content Marketing Support

Monthly Coaching Subscription

Support for Content Marketing & Content Creation

1 Hour per Week Private Coaching $497/month
Month to month subscription.

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Alchemy Muse

Suzannah Saiah is an SEO Copywriter, Content Strategist, and Content Marketer for the fiercely independent minded. She is on a mission to transform mundane information into clicks, leads, and conversions - in a delightful way.

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What is SEO Content Marketing Strategy?