October 28

Suzannah Saiah: Writer Profile

0  comments

Alchemy Muse

Suzannah L. Saiah

SEO Content Strategist & Copywriter

Creative Alchemy on Facebook
Creative Alchemy on Instagram
Creative Alchemy on Pinterest
Creative Alchemy on Twitter
Creative Alchemy on LinkedIn
Download

Bio

Suzannah is a certified SEO Content Strategist and Copywriter. She is passionate about clear, accurate, plain communication. Her gift is translating tech-speak into easily understandable human-speak. Useful in marketing, learning development, and teaching.

Who I Am

I’m Suzannah and I’m a certified SEO Content Strategist and Copywriter.  I have more than 20 years experience in information technology.

What I do: Small Businesses

I help online and home business entrepreneurs grow their businesses with content marketing strategy, online presence, audience targeting, leads, and conversions.

What I do: SaaS

I create content strategies and SEO copywriting to promote SaaS web apps. Targeted SEO content that drives traffic, get qualified leads, and converts leads into customers. 

I create search optimized FAQ, online help, guides, tutorials, and online courses to provide the best user experience and customer satisfaction for SaaS customers.

My Specialties

I specialize in long-form SEO content such as sales pages, ultimate guides, ultimate lists, product pages, and product reviews.

My Superpowers

  • I am passionate about clear, accurate, communication in plain, easy language.
  • I have a natural ease with translating highly technical information into friendly, easy to grasp human-speak.
  • I use my skills in design and layout to make content visually appealing and easy to read.

How I Work & What That Means for You

What Clients Can Expect

  • You can expect thorough research and accuracy.
  • You can expect me to fully understand your company, brand, voice, value, target audience and purpose.
  • You can expect me to understand how this project fits into your content strategy and overall business strategy.
  • You can expect me to be clear on the challenges and opportunities for leverage.
  • You can expect me to guide you to a strategy or deliver content that can give you the best results possible.

How I Work: My Process

  • I believe that preparation is 80% of the journey. I like to get everything including timelines and dependencies nailed down from the start.
  • I start with a baseline analysis so I can track results. I gather requirements and learn all I need about your company and project. I gather all dependencies.
  • Once I have everything I need, I’ll start with a project plan with timelines, then a content brief, drafts, and the finished product.
  • I want to make sure that we are working together the whole journey. That’s why I put everything in writing for your review and feedback. You also have access to everything online, with up-to-date project status at all times.
  • From requirements gathering, project plan, content brief, draft and finished product. You’ll have a chance for review every step of the way.
  • Because I like to get everything nailed down from the start and in writing, edits should be minor without disrupting project flow. Significant changes will require a change order.
  • I don’t deal in disorganization or chaos. I work with clarity and order and that is how you can expect your project to be conducted.
  • The turn-around on all of this is pretty short, and I will do everything I can to make sure you are happy with the results.

What is Unique About My Methods or Service

Collaboration

  • Effective collaborator with different functional groups, industries, and professions.
  • Create workability by getting people working on the same goal, supporting one another. 
  • Create a bridge between the groups and translating to help them understand one another.
  • Commit to making their lives easier by working with me.
  • Experience working with diverse multicultural and multi-disciplinary teams in various domestic and international time zones.

Example: University of Maine

This virtual project team was brought in by a University Program Director to do instructional design and online educational course development. 

The University of Maine has an information technology team working under the CIO which was responsible for this. The problem - they hated each other and couldn’t work together. Each had requirements which the other did not understand or respect. 

During the kick-off meeting with the heads of both departments I explained my position and how I would work to help each one fulfill their responsibilities and meet their goals. I managed the workflow between the two to get the courses online meeting the requirements of both groups.

86% of employees cite lack of collaboration

Highly Tuned to Communication Needs

  • Leverage awareness of communication needs and logical flow of communication.
  • Keenly aware of the meaning of words and use them correctly to convey the intended message.
  •  I clarify or correct inaccurately communicated messages in projects to keep everyone on track.
  • Facilitate workflow by preventing or correcting gaps in communication.
  • Gaps happen when a necessary communication is not given to the people who need it.

Example: Dr. May-Fulton County Project Meeting

The Medical Director in charge of the project was standing beside me and mentioned, “Well, it’s time for the meeting. Is it just you and me? Where is everybody?”

“What meeting?” I asked. 

In his mind he had scheduled a meeting and expected his head of nursing staff to organize it - but did not tell him that. He thought the mention was enough.

Proactive Organization and Preparation

  • Proactive, organized, take a systematic approach to make sure all bases are covered, and prepare well and organize well beforehand.
  • While we have to be flexible, make changes and accept challenges, this prevents chaos, miscommunication, and preventable errors and delays that waste time, effort, and money - and drain everyone’s patience.
  • Naturally curious and thirsty for knowledge. I am always learning formally and informally from everything around me.
  • Pursue knowledge eagerly and grasp new concepts quickly. This makes it enjoyable and easy for me to learn new technologies and methodologies.

Example: Brighter Brain I.T. Consulting

This company came to me with a marketing need. Few leads, wrong leads, low ball prices, and consultants on bench for 6 months on end. They also wanted to crank out more consultants and get more business. They started with me creating a technical writing department - which was a technical MARKETING writing department.  

They were using SMEs to inform the marketing materials, zero SEO involved and so no SEO research or market research. There were a ton of people who required a say in each marketing piece and all wanted to review every draft and make their preferential changes.

Bottom Line Problem: They had no system. None.  Na-da. 

Solution: I created a department and a system for content creation, review and approval with workflows, checkpoints, processes, procedures, and timelines.

As part of that process there was a strict order of events. One thing had to be done - completely and correctly before another could begin (otherwise bad results, wasted time, etc.)

To learn more about this check out this Lead Gen Case Study.

Content Toggle Headline

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque finibus commodo nibh, ut elementum velit sollicitudin at. Donec suscipit commodo risus. Nunc vel orci eget ligula elementum consequat. Fusce velit erat, convallis scelerisque aliquet ut, facilisis egestas tellus. Quisque sit amet sapien placerat, ultricies sapien ut, vestibulum ex.

Collaboration

  • Effective collaborator with different functional groups, industries, and professions.
  • Create workability by getting people working on the same goal, supporting one another. 
  • Create a bridge between the groups and translating to help them understand one another.
  • Commit to making their lives easier by working with me.
  • Experience working with diverse multicultural and multi-disciplinary teams in various domestic and international time zones.

Example: University of Maine

This virtual project team was brought in by a University Program Director to do instructional design and online educational course development. 

The University of Maine has an information technology team working under the CIO which was responsible for this. The problem - they hated each other and couldn’t work together. Each had requirements which the other did not understand or respect. 

During the kick-off meeting with the heads of both departments I explained my position and how I would work to help each one fulfill their responsibilities and meet their goals. I managed the workflow between the two to get the courses online meeting the requirements of both groups.

86% of employees cite lack of collaboration

Highly Tuned to Communication Needs

  • Leverage awareness of communication needs and logical flow of communication.
  • Keenly aware of the meaning of words and use them correctly to convey the intended message.
  •  I clarify or correct inaccurately communicated messages in projects to keep everyone on track.
  • Facilitate workflow by preventing or correcting gaps in communication.
  • Gaps happen when a necessary communication is not given to the people who need it.

Example: Dr. May-Fulton County Project Meeting

The Medical Director in charge of the project was standing beside me and mentioned, “Well, it’s time for the meeting. Is it just you and me? Where is everybody?”

“What meeting?” I asked. 

In his mind he had scheduled a meeting and expected his head of nursing staff to organize it - but did not tell him that. He thought the mention was enough.

Proactive Organization and Preparation

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque finibus commodo nibh, ut elementum velit sollicitudin at. Donec suscipit commodo risus. Nunc vel orci eget ligula elementum consequat. Fusce velit erat, convallis scelerisque aliquet ut, facilisis egestas tellus. Quisque sit amet sapien placerat, ultricies sapien ut, vestibulum ex.

Content Toggle Headline

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque finibus commodo nibh, ut elementum velit sollicitudin at. Donec suscipit commodo risus. Nunc vel orci eget ligula elementum consequat. Fusce velit erat, convallis scelerisque aliquet ut, facilisis egestas tellus. Quisque sit amet sapien placerat, ultricies sapien ut, vestibulum ex.

Collaboration

  • Effective collaborator with different functional groups, industries, and professions.
  • Create workability by getting people working on the same goal, supporting one another. 
  • Create a bridge between the groups and translating to help them understand one another.
  • Commit to making their lives easier by working with me.
  • Experience working with diverse multicultural and multi-disciplinary teams in various domestic and international time zones.

Example: University of Maine

This virtual project team was brought in by a University Program Director to do instructional design and online educational course development. 

The University of Maine has an information technology team working under the CIO which was responsible for this. The problem - they hated each other and couldn’t work together. Each had requirements which the other did not understand or respect. 

During the kick-off meeting with the heads of both departments I explained my position and how I would work to help each one fulfill their responsibilities and meet their goals. I managed the workflow between the two to get the courses online meeting the requirements of both groups.

86% of employees cite lack of collaboration

Highly Tuned to Communication Needs

  • Leverage awareness of communication needs and logical flow of communication.
  • Keenly aware of the meaning of words and use them correctly to convey the intended message.
  •  I clarify or correct inaccurately communicated messages in projects to keep everyone on track.
  • Facilitate workflow by preventing or correcting gaps in communication.
  • Gaps happen when a necessary communication is not given to the people who need it.

Example: Dr. May-Fulton County Project Meeting

The Medical Director in charge of the project was standing beside me and mentioned, “Well, it’s time for the meeting. Is it just you and me? Where is everybody?”

“What meeting?” I asked. 

In his mind he had scheduled a meeting and expected his head of nursing staff to organize it - but did not tell him that. He thought the mention was enough.

Proactive Organization and Preparation

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque finibus commodo nibh, ut elementum velit sollicitudin at. Donec suscipit commodo risus. Nunc vel orci eget ligula elementum consequat. Fusce velit erat, convallis scelerisque aliquet ut, facilisis egestas tellus. Quisque sit amet sapien placerat, ultricies sapien ut, vestibulum ex.

Characteristics that Add Value to Your Project

Differentiation

Ability to differentiate instruction, communication to different needs, segments, and personalities.

Strategic Thinking

  • I consider possible outcomes and results of actions.
  • I consider long-term and short-term consequences of decisions and actions.
  • I determine the actions that will position the actor to best achieve the goal.
  • I construct plans based on goal strategy.

Systems Thinking

Create systems for workability and smooth workflows, efficiently. I am methodical and create systems, processes, and procedures. These make work quicker and easier, while maintaining quality.

Organization

Being naturally inclined toward structure and organization, I use leverage this skill in everything I do.

  • Organize information so it is quickly and easily accessible.
  • Structure information so it’s easier to comprehend.
  • Use organization to reduce visual clutter.
  • Organize tools so they are quickly and easily accessible.
  • Structure environments conducive to workflow and efficiency.
  • Structure meetings to do more and waste less.
  • Structure goals from objectives to plot the best direct path.

Value Added Skills

Research Experience

  • Skilled at independent research with experience in primary research - so I’m a strong researcher.
  • Experience interviewing SME’s, conducting client baseline analysis, and requirements gathering.
  • Experience fact-finding, fact-checking, and citing sources.

Editing Experience

Edited publications, peer review journal articles, and research for Emory University Clinic, UNC Berkeley, U of Maine, U of New England, and Mercer University

Project Experience

  • Experience working independently in coordination with others.
  • Experience working as part of a team.
  • Experience working as team lead.
  • Experience working as project manager/remote project manager.
  • Experience as department manager and director.
  • Experience working with stakeholders, product owners, team leads, SMEs.
  • Experience working with, advising, presenting to executives, directors, department heads, and managers.
  • Experience training delivery and curriculum development at all levels.
  • Experience in customer support.
  • Experience in Agile Scrum, Waterfall, and Hybrid.

Educator Experience

  • As an educator I learned how to make instructions clear. How to deliver instructions to facilitate understanding and compliance and avoid confusing people.
  • Learned how to differentiate instruction to meet the needs of different segments of the population within the same class without disrupting the flow of instruction or wasting time.
  • Learned to create curriculum and content based on how people learn.  Create organized and structured learning content with examples, practice activities.
  • I learned to test students on what I had taught and not include test items that would require prior knowledge I did not teach nor could expect them to know.
  • Learned how not to trip students up by predicting possible responses that my rubric would penalize them for.
  • Learned to evaluate the effectiveness of courses, lessons, and instruction and follow standards.
  • Learned how to develop curriculum and instruction based on objectives. This seems common sense to me, but I have learned that it is rarely done.
  • This applies to online courses and any communication. You must always know your purpose and goal before you begin. You must tailor your message to achieve results and not trip people up, confuse them, or lead to an off-target behavior, action, or result.

Example: University of Maryland

  • Rewrote several lessons which did not align content with objectives effectively.
  • Revised instructions so they were clear and easy to follow.
  • Rewrote several lessons to improve ease of comprehension for students.
  • Eliminated most of the questions and support required by students because of unclear instructions or difficulty comprehending lessons. This greatly reduced the strain on the teachers of supporting so many students.

How Prior Experience Proves Useful

Prior experience in technical support and materials development has provided me with an extensive knowledge of the types of potential questions and problems customers will have with technology.   Used to produce high-quality knowledgebase, FAQ, landing page, sales page, or email sequence.

Prior experience in sales as well as marketing makes it easy for me to anticipate objections and manage them up front. Sales closes and calls-to-action come naturally to me. I am able to transfer my good closing ratios in sales to online marketing in bottom-of-the-funnel content.

Why I Can Get the Best Results for You

SaaS Companies

  • I am fluent in software, networks, and computer hardware.  I have worked with many software developers and engineers over many years - and I have hands-on experience.
  • I am strong in SEO and I have a record of success in SEO for technologies.
  • I am also an experienced interpreter.  You can speak to me quickly and easily in your technical language.  Then I can speak to your end-users in their language. I can train and persuade users in a way that delights - and makes loyal customers.

Small Business

I understand your marketing needs and challenges because I am you. I use my background in technology and marketing to help you set up systems to make your life easier. I help you learn and implement passive income methods and multiple income streams.  In short, I help you grow your business while reducing your stress and workload.

What People Say: Why Clients Like to Work With Me

  • “I had high expectations, but Suzannah exceeded those drastically in every way.”
  • “I got what I wanted and so much more.”
  • “Suzannah really over-delivers.”
  • “The value is so much more than what I paid. She is undercharging.”
  • "Suzannah is such a pleasure to work with!"
  • "Suzannah is so dependable, on time, and stays a step ahead of everything."
  • "Suzannah is so responsive. She manages time and project strictly - you can tell she has a project management background. She collaborates well, and keeps everyone in the loop.
  • Suzannah uses online tools and keeps an ongoing task log and project status. You never have to ask or chase her down to know where she is, what's going on, or how the project is going. It's all right there."
  • Suzannah is really organized. She is a master of process and procedure and runs everything so smoothly.
  • Suzannah worked so well with my team. She is great at motivating people to action and getting results.
  • Suzannah's a sticker for communication accuracy. If you can't understand her, no one can explain it to you.
  • The work is high-quality and very thorough. Her review and revision process is so effective. She doesn't just dump things on you and leave it. She walks you through the reviews. The result is the smoothest most efficient process I've ever seen. It results in very few revisions or edits - if any.
  • The SEO is in depth and gets results. Her audience targeting fixed our issues.

Work with Me: How to Get Started

At the bottom of this page you’ll see the option to get in touch with me by scheduling a Zoom appointment or by emailing me using the contact form. Use either or both!

After we talk I will be able to either prepare a quote for you or refer you to purchase one of my packages. Either way, once initiated, we will start with a discovery meeting and I’ll guide you from there.


About the author 

Alchemy Muse

Suzannah Saiah is an SEO Copywriter, Content Strategist, and Content Marketer for the fiercely independent minded. She is on a mission to transform mundane information into clicks, leads, and conversions - in a delightful way.


Tags

Portfolio, Resume


Learn more about ...

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Subscribe to our newsletter now!

>
Essential SSL